For as long as I can remember growing up in Puerto Rico, El Morro, the indestructible fort with the endless lawns at the entrance to San Juan harbor, was where you went to fly a kite. And on a recent sunny afternoon, just as expected, a couple and their young son were there trying to catch an updraft to loft a plastic butterfly with a long blue tail into the sky.
On Fortaleza Street, an art installation of colorful umbrellas hovered above pedestrians, triggering countless selfies. A short ferry ride away from the old city, at the Bacardí rum distillery in the town of Cataño, visitors sipped cocktails in an open-air pavilion with a roof shaped like a bat in flight.
But as Puerto Rico tries to come back as a premier Caribbean destination after the devastation wrought by Hurricane Maria in Sept. 2017, just a short drive from the pricey beachfront hotels, hundreds of residents are still living under leaky tarps, their poverty on display in glaring bright blue.
The tourists celebrating birthdays would not know that the coffee farms will take years to recover — and the red mangrove forests decades — or that commercial fishermen in the town of Luquillo still can’t get their usual haul of lobster, octopus and conch. After the Juan Martín River jumped its banks during the hurricane and took over the dirt road to the beach, the fishermen said, access is so difficult that they need to car pool on four-wheel drive vehicles or they can’t fish as much.
That is why Puerto Rico earned the No. 1 spot on our annual list of 52 Places to visit in the coming year. The island, and the other beautiful destinations now at risk raise an urgent question: Do we owe something to the places that make us happy?
“This is the new normal and people have to look at this new normal and embrace it,” said Martha Honey, executive director of the Center for Responsible Travel in Washington, D.C.
The trend in travel has skewed in recent years toward more awareness and sensitivity — eco-tourism, voluntourism, agritourism, the idea that as visitors we should not cause harm and should seek out authentic experiences that get us deep into the local culture. Perhaps it would not be such a stretch to redefine the relationship between leisure travelers and their dream destinations.
Traveling more consciously is not such a heavy lift, experts like Ms. Honey said. A baby step would be to take account of the realities of the place and then incorporate them into itineraries and more targeted spending — get out of the resort, patronize local businesses, reward hotels set back from the ocean with a stay.
If tourists did what Puerto Ricans like me do when they sightsee, they would eat roasted whole pig (“lechón asado”) in Guavate south of San Juan or seafood in the southern town of Salinas or bar-hop in the mountains among roadside restaurants and food shacks (“chinchorreo”).
Many will find that this new way of travel can lead to better vacations because it helps build a connection to the place, Ms. Honey said.
Tour operators say that those traveling this winter to Puerto Rico and other islands damaged by Hurricane Maria tend to be “repeats and loyalists” going back to what they already love. After a temporary drop, said Jack Richards, president and CEO of Pleasant Holidays in Los Angeles, which handles travel to 23 islands in the Caribbean, bookings started picking up last June and “Caribbean tourism is back with a vengeance now.”
“Everybody understands that the best way to help Puerto Rico is to book there and help the local economy,” he said.
Organizations that help tourists combine sightseeing with volunteer work, such as Para La Naturaleza, a nonprofit that works on reforestation, are reporting higher demand. There are now more opportunities to help. Having survived the worst of the hurricane largely on their own as the government’s response faltered, residents’ self-reliance or “auto-gestión” efforts have kicked into high gear, with many communities organizing and welcoming help to install solar lights, plant native trees, clear trails and launch rebuilding projects.
But just venturing out of San Juan to spread tourism revenue around can be enough. Puerto Rico’s recently formed destination marketing organization, Discover Puerto Rico, is steering attention to more far-flung attractions because, officials said, about 77,000 tourism jobs depend on it.
Another group, the Coalition for the Northeast Ecological Corridor, is working on plans for a new trail that would link “El Yunque,” the inland tropical rain forest, to the coast between the towns of Luquillo and Fajardo. Cristóbal Jiménez, the group’s president, said the corridor was poised to become a major eco-tourism draw — it is home to prime nesting grounds for the endangered leatherback sea turtle and to more than 800 plant and animal species.
They, like the 3.2 million residents of this American territory, are proving their resilience.
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